GTM Thoughts

Analytics

David Park

9 min read

Published March 2026

The metrics stack behind go-to-market

A practical playbook for building a GTM metrics stack: metric hierarchy, core dashboards, clean definitions, and a rollout sequence teams can trust.

A practical operator guide to what a CRM really is, how its data model works, and how disciplined workflow turns customer context into revenue.

A ranked guide to 5 CRMs with the strongest workflows, automation, and AI momentum for revenue teams in 2026, plus tradeoffs to watch.

Why the best teams are building GTM as a system: one customer model, faster learning loops, and workflow intelligence with governance.